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2017 Fall Summit
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The Chiropractic Society of Wisconsin is proud to announce the fourth annual
2017 Health & Wellness Summit
October 20-22 | Kalahari Resort, Wisconsin Dells

Are you ready to be inspired?

RE-ENERGIZE YOUR PURPOSE IN PRACTICE and earn up to 20 CEs from internationally known speakers at the Life University sponsored programs!
RE-ENERGIZE YOUR PURPOSE IN LIFE by attending the highly motivational and inspirational CSW events!
We hope you will join us at our 4th Annual Wellness and Motivation Summit.In addition to world-class presenters, the single low registration fee that includes the entire 3-day program as well as food and entertainment makes the CSW’s Fall Summit the most affordable option. The CSW is proud to announce that Life University will be sponsoring the CE for the 2017 Summit. The line up of non-CE programs has also been expanded to provide new and innovative ways to inspire your practice to better serve your communities. Come, enjoy the positive camaraderie, get inspired, learn from the masters and grow your practice!

Life University
Earn Up to 20 CEs!
Earn up to 20 CEs (CHI180251), including 8 nutrition, from internationally known speakers at the Life University sponsored programs!
(DC CE applied for in WI, MN, IL and MI. CT & CRT CE approved for WI.)

The CSW strongly believes that CE should be affordable for all DCs practicing in Wisconsin... that is why in addition to the 20 hours of quality instruction, we include meals, snacks and beverages in our rates for members and non-members:
  • Register after Oct. 1st:Members - $349 for DCs; $179 for CTs/CRTs/Staff | Non-Members - $449 for DCs; $229 for CTs/CRTs/Staff
Space is limited.Members be sure to log-in to take advantage of your lower rates. Register early to secure your seat at the best price!
Staff Certification Courses Available!
Introduction to TherapeuticModalities * Electric Stimulating Currents * Ultrasound * Light Therapy * Thermotherapy/Cryotherapy * Traction * Vital Signs
Separate registration required. Learn more and register online here.
Downloadable registration form to mail in or fax available here.
Room Block - Stay Where the Action Is!
Please remember to book your room ASAP. Last year, we sold out. The CSW has secured room rates of $119.00 on Thursday October 19th and $169.00 on Friday October 20th and Saturday October 21st. These are deeply discounted rates compared to what is being publicly advertised.

To reserve your room, please call the Kalahari Resort at (877) 253-5466. Be sure to mention the Chiropractic Society of Wisconsin to receive our special room block rates.The deadline to book rooms is Tuesday September 19th.
Meet The Speakers!

This years impressive CE line up includes internationally renowned speakers:
Sponsored by Life University (CHI180251)


Dan Murphy, DC, DABCO

Mitch Mally, DC


Joe Biernet, DC


Wade Anunson, DC

John Campione, DC

Course Description & CV


Chris Major, DC, DACBR, ATC

Course Description & CV

Non-CE Courses to Energize and Build Your Practice and Your Life

How to Prepare Yourself Each Day to Maximize Your Success
Jay LaGuardia, DC, CCWP | Saturday, October 21 - 7:00 a.m. - 8:00 a.m.

Success is not an accident, it is by design. Learn the 5 habits of the mega successful that will increase your clarity, improve your focus and productivity and guarantee your results.
Why Patients Do What They Do and What to Do About It
Mr. William Esteb |Saturday, October 21 – 8:00 a.m. – 12:00 p.m. & 2:00 p.m. – 6:00 p.m.

Mr. William Esteb explains why patients do what they do—and what you can do about. Bill is an enthusiastic creative thinker who persuades audiences to dream bigger dreams. He urges attendees to see their practices in new ways. His passionate delivery and infectious enthusiasm engage doctors to see new opportunities for creating deeper, more influential patient relationships.

Chiropractors struggling to adapt to Obamacare, ICD-10, higher deductibles, social media, short attention spans and impatient patients, appreciate Bill’s pragmatic, down-to-earth approach and energetic presentation style.

Inspiring chiropractic audiences means reminding each attendee of their purpose, creating a vision, showing up curious and restoring the awe of what it means to be a chiropractor. It’s an assignment that Bill is a master at delivering.

Because Bill is not a chiropractor, his perspective is not driven by technique or philosophy. Instead, his motivational presentations are creative explorations that inspire critical thinking and a healthy questioning of the status quo. He reveals new, overlooked opportunities that can grow virtually every practice. He offers new ways to create deeper, more meaningful patient relationships.

The 9 Keys to Practice & Business Success
Sunday, October 22 – 8:00 a.m. – 12:00 p.m.
        Lona Cook, DC                  Jay LaGuardia, DC, CCWP                  Dave Michel

This interactive group presentation will cover a total of nine key steps to achieving success in your business. Each speaker will present their top three principles and then open the floor for questions to elaborate and drill down further. In addition, attendees will have the opportunity to bring up specific topics they would like covered. Our speakers want to help solve your issues. This line-up brings three very unique backgrounds and different perspectives that will cover a variety of topics.

For Your Staff!

The A to Z's of a Professional Chiropractic Assistant (No CE)
Friday October 20, 8:00 am - 12:00 pm & 1:30 pm - 5:30 pm
Instructor: Phyllis Frase
Whether you're a new or seasoned chiropractic assistant, this course will renew, refresh and recommit your purpose in your doctor's office. Topics will cover new patient acquisitions, internal marketing, scheduling, recalls and retention and philosophy geared toward you - the professional Chiropractic Assistant.
Phyllis Frase has been serving the chiropractic profession for over 25 years as a chiropractic assistant, trainer, office manager and speaker. Her love of the profession is endless and her passion for chiropractic is a foundation that has allowed her to speak to and motivate chiropractic teams to take their growth to the next level. She has served as a team teacher for the Parker Seminars for 16 years, has spoken nationally and internationally to state associations and chiropractic colleges, served on various committees for chiropractic and for the last 10 years she was a Chiropractic consultant helping Doctors and offices achieve their dreams. Phyllis currently works for Parker University as the Director of Recruitment promoting the profession to future chiropractic students all over the country.
CE line up includes courses specifically designed for your staff:
Sponsored by Life University
CT CE:Health, Wellness & Chiropractic
Saturday October 21, 8:00 am - 4:00 pm with lunch break
Instructor: Eliza McLean, DC, CCSP
This course is designed to introduce chiropractic staff to the latest understanding of the relationship between food choices and health outcomes and the key role Chiropractors play in the improved health of our communities. Course material will also give staff a better understanding of the unique approach of Chiropractic and the holistic approach to health that Chiropractors offer.
CRT CE:Advanced CRT Survey
Saturday October 21, 4:15 pm - 8:15 pm & continues on Sunday October 22, 8:00 am - 5:00 pm
Instructor: Eliza McLean, DC, CCSP

This course is an advanced look at radiographic procedures to include trends and challenges of the CRT position, patient and technician safety, skeletal anatomy and WI Radiographic Guidelines. Emphasis will be placed on patient safety and creating high quality diagnostic x-rays.

Meet the Instructor
Elizabeth McLean, DC, CCSP is a graduate of Palmer College of Chiropractic. She practiced for 9 years and currently teaches in the Health and Wellness and Basic Sciences Divisions at Moraine Park Technical College. She enjoys developing and coordinating staff education for Life University as well as for the Chiropractic Society of Wisconsin.
Staff Certification Courses Available!
Introduction to TherapeuticModalities * Electric Stimulating Currents * Ultrasound * Light Therapy * Thermotherapy/Cryotherapy * Traction * Vital Signs
Separate registration required. Learn more and register online here.
Downloadable registration form to mail in or fax available here.
We look forward to connecting with many of you at the 2017 Summit in the Wisconsin Dells...
While You are there, be sure to visit with our Corporate Sponsors!
Funds received through the CSW Corporate Membership Program enable us to enhance services to our members while also providing important information and education to the general public on the vital role chiropractic plays in healthcare.
CSW gratefully acknowledges the companies in our Corporate Membership Program and their commitment to excellence in the chiropractic community. When you are searching for a company to meet your business needs, please consider supporting a company that supports your profession.


Platinum Sponsor:



Gold Sponsor:


Silver Sponsor:



 Bronze Sponsors:



 Advanced Pain Management   Ameo Essential Oils by Zija
Apex Energetics
Chart Talk 
Chiropractor Leadership Alliance (CLA) ChiroTouch 
Compass Insurance Services  Document Plus Technologies, Inc. 
Dr. Axe
Easy PC Solutions  
eChiro Enzyme Formulations Inc.
 Foot Levelers Healthcare Equipment Resource 
Hockert Sales Ideal Protein of America 
NCMIC Insuracne Nutri-West Midwest LLC
Palmer College of Chiropractic  Scrip 
T&K X-Ray Consultants, Inc.  Turowski Healthcare Products
United Bank  

    Chiropractic Society of Wisconsin
    2 East Mifflin Street | Suite 600 | Madison, Wisconsin 53703 Phone: 608.609.6383 | Fax: 608.252.9243 | Email: