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Health & Wellness Summit
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The CSW is Proud to Announce the 6th Annual

Health & Wellness Summit (CHI200395)

October 18-20 | Glacier Canyon Lodge - Wilderness Resort, Wisconsin Dells 

RE-ENERGIZE YOUR PURPOSE IN PRACTICE and earn up to 20 CEs from internationally known speakers at the Life University sponsored programs (pending)! DC CE applied for in WI, MN, IL, MI and IA. CT & CRT CE applied for in WI.
RE-ENERGIZE YOUR PURPOSE IN LIFE by attending the highly motivational and inspirational CSW events!

The CSW strongly believes that CE should be affordable for all DCs practicing in Wisconsin...  that is why in addition to the world-class speakers and best-in-the-Midwest education, we include meals, snacks and beverages in our rates for members and non-members:
  • Members - $419 for DCs; $229 for CTs/CRTs/Staff*
  • Non-Members - $519 for DCs; $279 for CTs/CRTs/Staff*

* = $40 discount available if CT/CRT/Staff attendee does not wish to attend any CE

NEW THIS YEAR! the CSW is excited to introduce a new VIP package!  Only 30 available. The package includes:

  • A Professional Headshot by NY photographer Anthony LaGuardia to use on your website, social media and marketing materials! These will be done in 15 min intervals on Saturday. ($175 value)
  • Free admission and premier seating into the “Viral Secrets” practice building talk with Jon Jacques, which includes the Viral secrets USB and Physical guide and hot breakfast! ($125+ value)
  • Complimentary CSW T-shirt – 2019 Edition! ($20 value)
  • Exclusive discounts from Select Vendors! 
  • Dedicated registration line…no waiting! 
  • More to come!

Upgrade your Summit experience for only $149!  The package has a minimum value of $320…that’s over 50% off!

Space is limited. Members be sure to log-in to take advantage of your lower rates. Register early to secure your seat at the best price!

ROOM BLOCK - Stay where the action is!
We consistently sell out year-to-year, so please book your room ASAP! The CSW has secured double queen room rates of $99.99 on Thursday October 17th, $109.99 on Friday October 18th and $139.99 on Saturday October 19th. Two bedroom condos are available for $149.99 on Thursday and Friday and $169.99 on Saturday. There are no single king rooms at the Glacier Canyon Lodge.

To reserve your room, please call the Wilderness Resort at 1-800-867-9453. Be sure to mention the Chiropractic Society of Wisconsin, Leader #617930, to receive our special room block rates. The deadline to book rooms is Tuesday September 17th.

This years impressive CE line up includes internationally renowned speakers:

Sponsored by Life University (CHI200395)

All classes applied for CE for DCs, CTs, and CRTs through Life University. DC CE applied for in WI, MN, IL and MI. CT & CRT CE was applied for in WI for all courses.

1 hour of instruction = 1 hour of continuing education credit



 James Cox, DC

 Robert DeMartino, DC

 Charles Sefcik, DC

Mitch Mally, DC

Course & Bio
Intro Video


Dan Sullivan, DC

Course & Bio

Simon Senzon, DC

Course & Bio
Intro Video

John Floyd, Sr., Esquire

Course & Bio




Professional Development & Networking

Viral Secrets - How You Can Leverage the Power of Social Media to Drive a Flood of Traffic & Leads to your Practice (Limited space, includes hot breakfast. Must be pre-registered. Meal tickets will be provided.)

Saturday October 19th, 7:00 am - 8:00 am

Jon Jacques, who comes from an advertising background, has promoted some of the most Viral Videos in the world for major companies including Disney, Anheuser Busch, Sony Pictures and dozens more.

With over one-million followers worldwide and collective views on his videos reaching the hundred-millions, he is bringing his secrets to you so you can leverage the power of social media to grow your practice.

He'll be discussing how to create content, how to go viral, and how to position your practice and personal brand so people want to engage with you on social media! He will show step-by-step how to drive traffic, leads, and sales, to grow your practice and brand to new heights!

Del in the Dells - Health Choice Freedom & Vaccine Awareness Discussion

Friday, October 18th

Ticket Options
$75 Private Meet and Greet with Del (4:30 - 6:00 p.m.): Attendees will have the opportunity to meet Del, ask questions, and take a photo prior to the main event. This option includes preferred seating for the general session, which is included in this ticket price.

$25/$35 day of Main Event (7:00 - 8:30 p.m.): The main session will include an hour presentation by Del packed with scientific research and evidence, followed by time for group Q&A.

Get your tickets here!

About Del:

Del Bigtree is one of the preeminent voices of the Vaccine Risk Awareness Movement. His career as an Emmy winning producer of the CBS talk show The Doctors changed profoundly when he produced the documentary VAXXED, which is credited with igniting a revolution against Pharmaceutical Tyranny around the world. Now Del’s internet talk show, The HighWire, is the fastest growing program in the Natural Health arena with over 40 million views, and his non-profit,, is leading worldwide investigations into drug and vaccine fraud that have already resulted in two winning lawsuits against US Government agencies Health and Human Services and National Institute of Health. But Del is probably best known for his powerful speeches that weave shocking truth, searing wit and dynamic passion into an experience that is often described as electrifying.


A Packed Exhibit Hall!

Come and get refreshed! Coffee and snacks will be provided. Full exhibit hall with companies excited to show you the latest technologies and services that can help you grow and expand your practices. Raffle tickets will be provided to all attendees for the chance to win awesome prizes. Winners will be announced at each break.

Programs Designed With Your Staff in Mind

CT/CRT Specific Continuing Education

CT/CRT CE: Advanced Modalities (6 CE)
Saturday October 19, 8:15 am - 4:00 pm with lunch break (12:15 pm - 1:30 pm)

Instructor: Eliza McLean, DC, CCSP

This course is designed to introduce chiropractic staff to the key role Chiropractors play in the improved health of our communities. In addition to advanced training in multiple modalities, this course material will give staff a better understanding of the unique approach of Chiropractic and the holistic approach to health that Chiropractors offer..

CRT CE: Advanced CRT Survey & Positioning (6 CE)                  Saturday October 19, 4:20 pm - 6:20 pm and continues on Sunday October 20, 8:00 am - 12:00 pm

Instructor: Eliza McLean, DC, CCSP

This course is an advanced look at radiographic procedures to include trends and challenges of the CRT position, patient and technician safety, skeletal anatomy and WI Radiographic Guidelines. Emphasis will be placed on patient safety and creating high quality diagnostic x-rays.

Earn Your Certifications in Multiple Modalities (Initial Certification Only, NO CE)

Introduction to Therapeutic Modalities * Electric Stimulating Currents * Ultrasound * Light Therapy * Thermotherapy/Cryotherapy 

Please view the Staff Certification form for pricing. 


Friday Professional Development (No CE)

Morning Track

CSW President or Exec. Board Member Speaker

Objective: What is happening in Chiropractic today - In our state, country, and globally.  It is so important for CAs to be a knowledgeable, as you are on the front line of educating patients.  This class is designed to give staff the knowledge of current topics to prepare educated answer.

Panel of Peers Q&A

Objective: CAs with multiple years/offices experience answer questions that can be pre-submitted via an anonymous survey site.  Questions to open discussion between CA Panel and CA audience.  Possibility to open up to follow-up questions, but stay on a track with submitted questions, comments, concerns CAs are having in their individual offices. 



Intro to the World of Chiropractic Techniques

Objective: 5 Minute overviews of the different techniques in Chiropractic (Thompson, Gonstead, Activator, Flexion Distraction, Pro-Adjuster) to open CA's eyes to the world of chiropractic - there's not just one way to adjust and there is not one principle to adjusting.  If a patient isn't getting better in your office, it doesn't mean chiropractic won't work for them... they just may respond better to a different chiropractic approach.  


Billing and Collections 101 - Getting More Buck for Your Bang

Instructor: Dave Michel

New to Chiropractic billing? New to Practice? Here is the intro you need to navigate the exciting world of getting paid for what you do! We'll cover the basics of types of financial plans, the basics of billing insurance and collecting from your patients. Perfect for any CA, CT, or new doc that wants to understand the world of reimbursement.


Afternoon Track

Why Traditional Marketing Doesn't Work Anymore, and How to Make the Flip to Inbound

Instructor: Kelly Andrew

Has it become more difficult to attract new clients to your practice? Are you spending a lot of time and money on marketing, but not seeing a return on your investment? Consumers have changed in every industry. Today, it’s easy to “opt-out” of many forms of marketing, like commercials and paid advertising. Your future clients are simply looking for answers to their questions.  Are you providing them with what they’re looking for? In this presentation, you’ll identify characteristics and qualities of your ideal customers, and your own brand. You’ll understand the Inbound Marketing methodology, and how you can create online marketing content that speaks to your future clients, and sets you apart from your competition. And, you’ll brainstorm content and develop a calendar relevant to your practice and goals. 


Rev Up Your Retention

Instructor: Phyllis Frase

Do you ever wonder where your patient’s go?  When did you think they understood Chiropractic? Retention is the key to a successful office. You work hard on attracting new patients, but if you don’t have the procedures and systems in place to keep them in your practice, it becomes frustrating.  The education and healing for patients come from what the patients understand about Chiropractic and how you teach them about the benefits and value of a Chiropractic adjustment. They don’t know what they don’t know. Learn easy, effective, and proven techniques to increase your retention. 


    Chiropractic Society of Wisconsin
    PO Box 259506 | Madison, Wisconsin 53725 | Phone: 608.609.6383 | Fax: 608.824.2205 | Email: