Meet your Speaker!

Course Descriptions:

Hours 1-2: Clinical Practice Mastery: The Mindset, Purpose, People, and Process Path to Improving Outcomes (AM)
CEU Categories: Clinical, Ethics, Risk Management
Clinical excellence, ethics and risk management starts at the top. Leaders who do not develop and improve their clinical and communication skills leave themselves vulnerable to a wide variety of risks, like employee regulatory challenges and patient malpractice. Practice styles and their associated effectiveness have gone through a massive evolution and will continue to advance. This interactive session will focus on implementing the most innovative and effective clinical practice concepts of the 21st century to improve clinical outcomes, reduce risks to your practice related to both employees and patients. Mission-critical content with the practical applications from the scientific literature, provides and evidence-based approach to reducing risk and improving outcomes. Doctors and staff in attendance will be be given self-assessments to discover areas of strength and opportunities for clinical improvement. Discussion on improving outcomes and reducing risk through appropriate and ethical decision making will be the cornerstone of discussion. The mix of concept and application will give doctors of chiropractic and their staff not only the ammunition, but also the “guns” to drive better patient outcomes and experiences.

Hours 3-4: Adjusted Reality: The Three Secrets of Artificial Intelligence and Virtual Care Delivery (AM)
CEU Categories: Ethics, Risk Management, Documentation
“Doctors of Chiropractic can’t provide virtual care! We provide care in our offices and that’s just that!” Think again. The global pandemic has changed care delivery forever. Virtual care delivery – artificial intelligence, telehealth, digital evaluation and management, remote patent monitoring, and remote therapeutic monitoring – is here to stay. Patients are expecting it, payers are paying for it, and we as individual providers and as a profession need to be performing these services. This class will walk through the virtual care services suite, and the coding and documenting requirements. Multiple clinical vignettes will provide real life examples of how we will be providing care now and, in the future, and how to ensure compliance with documentation and coding.

Learning Objectives:
  1. Ensure the audience understands the background of virtual care delivery
  2. Ensure the audience understands the risks and benefits of Artificial Narrow Intelligence and Artificial General Intelligence
  3. Ensure the audience understands the evidence around virtual care delivery for improving outcomes and reducing overall total healthcare costs
  4. Ensure the audience understands data privacy and security technology and its application to healthcare and chiropractic
  5. Ensure the audience understands the coding requirements for the multiple tiers of virtual care delivery
  6. Ensure the audience understands the documentation requirements for the multiple tiers of virtual care delivery

Click here to view the hour-by-hour outline

Hours 1-2: Patient Outcomes & Reimbursement Technology…Keeping Things Ethical (PM)
CEU Categories: Ethics, Risk Management
Chiropractors deal with many challenges on a daily basis outside of actually treating the patient: business methodologies, data privacy and security, understanding emerging tech to drive improved outcomes, educating patients, and social determinants of health. This course is designed to address these issues, bringing awareness to the ethical standards that drive better results for patients and provider alike.

Learning Objectives:

  1. Driving ethics through clinical care plan adherence
  2. Implementing ethical approaches to protecting your data, patients, practice through data security measures
  3. Understanding emerging technology - Big data, artificial intelligence and machine learning
  4. Knowlege base around owning YOUR data, know your data and act on your data...ethically
  5. Understanding social determinants of health in the patient journey
  6. Understanding Big Data, Analytics and AI and its application to practice risk management, safety, ethics and documentation
    1. How Big Data uncovers inappropriate payer behavior
    2. Data Protection HIPPA compliment ways to approach patient sensitivity with increased technology
    3. Social determinants of health - tech that tracks patient journeys and address SDOH
    4. Implementing new models of HIPPA compliant care
    5. Data privacy and security - steps to take to protect your patients and your practice
    6. Understanding technology that can improve employee training and care delivery
    7. Identifying APPs that have ethical standards and professional responsibility
    8. Patient adherence to clinical care plans
    9. Evidence-based assessments to improve clinical care delivery
    10. Ethical mHealth reward systems
    11. Ethical business methodologies when dealing with data
Click here to view the hour-by-hour outline

Jay Greenstein, DC, CGFI-L1, CKTP, FMS
Dr. Jay S. Greenstein is a Maryland native. He received his undergraduate degree from the University of Maryland, his Doctor of Chiropractic degree from the National College of Chiropractic and earned his post-graduate degree in Sports Chiropractic at the Logan College of Chiropractic. In addition to maintaining his private practice as CEO of Kaizo Health and KaizoX, he is the founder and President of the Kaizo Clinical Research Institute. The entities were formerly known as Sport and Spine Rehab, Sport and Spine Athletics, and the Sport and Spine Clinical Research Foundation prior to a rebrand in 2018. Dr. Greenstein is also the founder and CEO of Kaizenovate® Advisors, a leading-edge firm to help doctors and a wide variety of companies to improve their organizational performance. Kaizenovate® Advisors coaches businesses on Six Sigma, leadership, and the Entrepreneurial Operating System® (EOS). He is also the founder and CEO of Kaizenovate Tech, a mobile app development platform dedicated to improving clinical outcomes and financial performance in healthcare practices.

Dr. Greenstein served as a recommended provider for the National Football League Players Association for the Washington Redskins, and since 1997, has been the Official Team Chiropractor for the Washington Redskins Cheerleaders. He is also the official chiropractor for the 2018 Arena Bowl Champion Washington Valor. Dr. Greenstein served as the Chiropractic Representative for the National Athletic Training Association, Inter-Association Task Force for Cervical Spine Injured Athletes, and the Maryland State Tae Kwon Do Association Medical Chairperson and team physician. Dr. Greenstein was selected to be the Chef de Mission for the International Sports Chiropractic Association to run the Chiropractic Sports Center at the World Olympians Association Reunion Center at the 2008 Beijing Olympics. He served as a committee member for the Federation of International Chiropractic Sportive (FICS) research and finance committees from 2011-2014.

He has served as the past Insurance Chairman and Public Relations Chairman for the Unified VCA and past Insurance Chairman for the Maryland Chiropractic Association. Dr. Greenstein was selected to represent both state associations on the United Healthcare/OptumHealth Chiropractic Professional Advisory Committee. He was also selected to represent both state associations on the professional advisory for American Specialty Health Network, the third-party administrator for specific Aetna and Cigna chiropractic benefit plans. Since 2010, he has served on the Council on Chiropractic Guidelines and Practice Parameters as the Vice Chairman, and in 2016 was elected Chairman. He also represents CCGPP on the Chiropractic Summit, where he is Chairman of the Government Relations Committee. The GR committee works on policy issues to ensure chiropractic access with healthcare reform taking place at the state and national level. In 2017, he was selected as Chairman for the World Olympic Scholarship Program (WOSP) by the Federation of the International Chiropractic in Sports (FICS). In 2012, he was selected to the state of Maryland Governor’s Office for Healthcare Reform Essential Benefits Advisory Committee. In 2012, Dr. Greenstein was elected as President of the East Coast Associations Independent Physician Network. In 2020, Dr. Greenstein was asked to serve on the Future of Chiropractic Strategic Plan Task force and is currently the Chairman of the ChiroTech Consortium.

Washingtonian Magazine also named him among Washington’s Top Sports Physicians. Dr. Greenstein has published extensively and presented numerous original research papers at scientific symposiums throughout the world. He was awarded as Chiropractor of the Year in 2007 and 2010 for the Maryland Chiropractic Association and Chiropractor of the Year in 2010 for the Virginia Chiropractic Association.

In 2007, Kaizo Health was the first multi-location practice in the entire country that was recognized by the National Committee on Quality Assurance’s Back Pain Recognition Program (BPRP). In 2008, Kaizo Health practices were the first privately run Performance Health Centers of Excellence in the US. In 2009,, the nation’s largest online patient satisfaction database, named Kaizo Health’s “America’s Most Loved Practices” as the top seven doctors in the country in patient satisfaction. In 2011, Kaizo Health was named to the Inc 5000 list as one of the fastest growing private US companies. In 2012, Dr. Greenstein was recognized by SmartCEO Magazine by winning their 2012

Technology Implementer Award. In 2013, he was named a “Top Chiropractor” by Northern Virginia Magazine. Also in 2013, he was named “Person of the Year” by the Council on Chiropractic Guidelines and Practice Parameters (CCGPP).

This experience provides him with unique insight as he consults on the importance of evidence-based care, presenting the right message to the public and ensuring optimal and efficient operations to effect expedient payment for services. In addition to taking post graduate courses at the University of Pennsylvania’s Wharton Business Schools, he is trained as a Green Belt in Six Sigma Quality Assurance Management. Dr. Greenstein sits on multiple community and business advisory boards in healthcare, banking and information technology. Dr. Greenstein lectures worldwide on topics of sports chiropractic, rehabilitation, business development, and personal and professional growth. He has been a television media guest for Washington DC affiliates, ABC, FOX and CBS.

Dr. Greenstein’s clinical philosophy is to utilize evidence-based treatment plans founded on science, and care for patients compassionately utilizing a variety of Chiropractic, Physical Therapy and Rehabilitative techniques which will eliminate symptoms and improve overall function of the human body. Dr. Greenstein also believes strongly in patient education and empowering patients to improve the quality of their lives, because patients, who know more about their conditions, stay healthier. Dr. Greenstein’s business philosophy is founded in the tenets of Jim Collins, Daniel Pink, and Gary Hamel – Be a level 5 leader; hire, train, engage and develop the very best people, and reward them accordingly and provide an environment of autonomy, mastery and purpose.

Dr. Greenstein’s companies have a strong social conscience and have been a DC region sponsor for the Avon Walk for Breast Cancer, the Leukemia and Lymphoma Society Team in Training Program, Lucky Dog Animal Rescue, The Patriot Project, and Back on My Feet.

Dr. Greenstein lives in Washington, D.C. He enjoys working out, skiing, playing golf, traveling, and watching the Ohio State Buckeyes, Maryland Terrapins and the Washington Football Team.



Support for this program generously provided by: