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Course Description

Empowering Excellence: The Chiropractic Staff Success Seminar - (CT/CRT CE)
This course will offer current, relative information on media, marketing, and management of a successful clinic. The speaker for this presentation will cover current community needs; high quality resource development and utilizing best practices in office procedures to build greater success in the clinic.

Topics of discussion include: (120min)
0-30 Minute Review:
1) Current Community Needs
      a) Status update on Mental Health, Pain Management and Chronic Disease
30-50min Review:
2) Educating the Community
       a) Posture     b) Performance     c) Pain
50-70 Minute Review:
3) Developing a Social Media Road Map
       a) Infographics     b) Tip Sheets     c) eBooks     d) White Papers     e) Videos
70-90 Minute Review: 
4) Mobilization in the Community
      a) Presentations     b) Virtual Events     c) Media Outreach
90-120 Minute Review:
5) Reviewing Office Procedure for Maximum Productivity
     a) Transparency, Effective Clinic Communication, Goal Setting

Click here to view the hour-by-hour outline

Maximizing Momentum through Mobilization - (DC CE)
This course will offer current, relative information on trending healthcare topics. The speaker for this presentation will cover the latest research; impact on concordant care, fragmentation and low value care; and how chiropractors can impact professional communications for collaboration.

Topics of discussion include: (120min)
0-10 Minute Review:
a) High Value Care Model
b) Low Value Services Impacting our Communities 
10-30min Review:
a) Relevant Research on High Value Care
b) Outcomes that impact your Practice
30-50 Minute Review:
a) Mobility and Balance as we age
b) CDC and NIH review on Balance
50-70 Minute Review: 
a) Mobilization in the Community 
b) Burnout and physician shortage         
c) Pain and Opioid epidemic
70-80 Minute Review:
a) Barriers to care
     i) Diversity in Chiropractic
     ii) Cost of Care
     iii) First line provider
80-100 Minute Review:
a) Self-Care and the current state of chiropractic
b) Collaborative care and solutions
100-120 Minute Review:
a) Maximizing Mobilization in your Community

Click here to view the hour-by-hour outline


Sherry McAllister, DC, MS(Ed) CCSP

Sherry McAllister, DC, M.S. (Ed) CCSP, serves as the President for the Foundation for Chiropractic Progress, the national not-for- profit organization showcasing the benefits of chiropractic care across multiple platforms with over 32 000 members.

Dr. McAllister earned her Master’s in Science from the University of California East Bay and is a graduate of Palmer College of Chiropractic West, where she served as an Associate Professor. Appointed to Forbes Non-Profit Leadership Council.

Dr. McAllister served as a Qualified Medical Examiner, Expert Chiropractic Witness for the State of California, and has been in private practice in San Jose since 1996.

She has been Featured in several publications including:  Forbes, Boss Magazine, Becker's Spine Review, Momtastic, LiveStrong, Martha Steward Living, Managed Healthcare Executive, and News Break.

Awarded: Top Women in Healthcare: PR News Access Intelligence, Person of the Year Dynamic Chiropractic, Chiropractor of the Year by Women DC organization.

The Foundation has been honored with: PR World Awards Gold Winner in Healthcare Achievement, Global AVA Award Adjusted Reality Podcast (Host), Viddy Award for outstanding Videography in a commercial, prestigious Telly Award for the Tokyo Olympic Advertisement and the Global Gold Marcom award for the first ever ChiroThon Campaign.


 

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